PIMCO AURORA LLC Unveils Famiware Piece Plates: Reinventing Family Mealtime, One Plate at a Time

Newport Beach, CA – October 26, 2023 – PIMCO AURORA LLC, a company known for pushing boundaries in design and material science, today announced the launch of Famiware Piece Plates, a revolutionary new dinnerware line designed to make family mealtimes easier, more enjoyable, and frankly, less messy. You might be thinking, “Plates? Really?” But trust us, these aren’t your grandma’s china. PIMCO AURORA, based right here in Newport Beach, has spent the last two years quietly developing a product that addresses a surprisingly common pain point for parents: the struggle of getting kids (and sometimes even adults!) to keep food on the plate. “We saw a real need in the market,” explains Sarah Chen, Lead Product Designer at PIMCO AURORA. “Families are busy. Kids are… well, kids! Getting everyone to sit down and eat a meal together is a win in itself. The last thing anyone needs is to be constantly wiping up spilled food. We wanted to create something that simplifies that experience.” What Makes Famiware Different? It’s All About the Design. Forget flat, boring plates. Famiware Piece Plates aren’t just one piece of dinnerware – they're a clever system. Each plate features a subtly raised, contoured rim and strategically placed “food stops” – small, built-in barriers – that help contain sauces, peas, mashed potatoes, whatever your little one (or clumsy partner!) likes to fling. “We didn’t want to just prevent messes, we wanted to make eating more fun,” says Mark Johnson, Head of Marketing at PIMCO AURORA. “The design isn’t just functional, it’s playful. Kids actually like using them. And parents appreciate not having to constantly intervene during mealtime.” But it's not just about containing messes. The plates also promote self-feeding skills. The raised rim and food stops give young children a little extra control, helping them scoop and guide food onto their utensils. “We worked with pediatric feeding specialists during the design process,” Chen explains. “We wanted to create something that supported healthy eating habits and fostered independence.” Beyond Just Kids: Famiware for the Whole Family While Famiware was initially conceived with children in mind, PIMCO AURORA quickly realized the appeal extended to adults. The plates are equally useful for anyone who enjoys a sauce-heavy meal or simply wants a more secure dining experience. "We've had testers tell us they use them for everything from spaghetti night to outdoor picnics," Johnson says. "They’re surprisingly versatile." Material Matters: Durable, Safe, and Stylish PIMCO AURORA didn't just focus on design; they also paid close attention to materials. Famiware Piece Plates are made from a proprietary blend of high-quality, BPA-free polypropylene plastic. This makes them incredibly durable, lightweight, and easy to clean – dishwasher and microwave safe, naturally. “We wanted something that could withstand the rigors of daily family life,” says Chen. “These plates are built to last.” But durability doesn't mean sacrificing style. Famiware is available in a range of modern colors – cool grey, ocean blue, sunshine yellow, and vibrant green – to complement any kitchen décor. A Little About PIMCO AURORA LLC Based in Newport Beach, California, PIMCO AURORA LLC is an innovative design and manufacturing company focused on creating products that solve everyday problems with a focus on functionality, durability, and aesthetics. While traditionally involved in larger-scale projects – including advanced material solutions for the aerospace and automotive industries – the company decided to leverage its expertise to create consumer products that genuinely improve people's lives. “We have a talented team of engineers and designers who are passionate about creating things that make a difference,” says CEO David Miller. “Famiware is just the first step in our journey to bring innovative, thoughtfully designed products to the market.” Where to Get Your Famiware Famiware Piece Plates are available now for purchase on the PIMCO AURORA website (www.pimcoaurora.com) and select retailers. Plates are sold in sets of four and are priced at $29.99. Individual plates are also available for $7.99. Key Features of Famiware Piece Plates: Contoured Rim & Food Stops: Keeps food on the plate, reducing messes. Promotes Self-Feeding: Helps children develop independence. Durable & Safe: Made from BPA-free polypropylene plastic. Dishwasher & Microwave Safe: Easy to clean and convenient. Modern Colors: Available in cool grey, ocean blue, sunshine yellow, and vibrant green. Versatile Design: Suitable for all ages and meals. Made in the USA: Proudly manufactured in California. PIMCO AURORA LLC - Contact Information: 650 Newport Center Dr, Newport Beach, CA, 92660-6310, United States 314-915-6901 www.pimcoaurora.com [email protected]